RISMedia, June 6, 2011—Make this your transformational mantra for engagement in social media. This means not just characters in tweets, but real actions and sharing with others—whether it’s your knowledge, cool tools or any other valuable information you can share. This will help you build new relationships and lead to more fans or likes, followers and others who connect with you; new business will follow.
Did you know that fans are 41 percent more likely than non-fans to recommend a product they are a fan of to their friends?*
You are the product they may recommend and no matter how big or small your sphere of influence is, treat it as your highly prized fan base. You never thought about it that way? It’s time to because while your sphere of influence is most likely a mixture of family, friends, clients and vendors, as you can see, it has real value.
Muddy waters can form between these personal and professional connections. When you communicate with them, keep your tone informative, positive and casual. Yes, in a very real sense, you have become a publisher. With this comes responsibility, but also a chance to let your personality shine through. You have the opportunity—most likely for the first time—to really influence through a medium and be a friendly influencer.
Some of us do keep our personal contacts private from our professional ones, but many of us don’t and never will. No matter with whom you are communicating—family or clients—never let a difficult conversation start or develop online. Online communication is a time for a no-drama approach. But by all means let your humor and wisdom shine through.
Taking the conversation offline when it makes sense is a good practice, too. Social media is a platform, like any other, and has limitations. Know when to move to a more personal medium to further develop the relationship.
There’s a philosophy about accumulating small amounts of acceptance through the right behaviors, which then promotes full acceptance. One of these key behaviors is to add value every time you tweet, post or commune with your base, and as the old saying goes: boil that frog slowly, and he’ll be oblivious and never jump out of the pot!
*gigacom.com; June 2010
Chris Kaucnik is chief marketing officer for Home Warranty of America. For more information, please visit www.hwahomewarranty.com.
Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Monday, June 6, 2011
Friday, October 8, 2010
Tips for Using Social Media in Business
10 Tips for Using Social Media in Business
By Stephanie Andre
RISMEDIA, October 7, 2010—With so much talk these days about social media, it’s easy to get overwhelmed and anxious about where to start. While using social media for business is a necessary solution in today’s competitive environment, it’s also important to make sure you use create and manage your social media platforms correctly.
Here are 10 tips from Kodak’s chief blogger:
1. Know what you are talking about. If you are going to work with social media, be involved in social media. Start your own Twitter account, Facebook page, read blogs and get engaged. That is the best way to understand the culture, tone, best practices, and protocol.
2. Always be transparent. When you are communicating in social media say who you are and who you work for. Don’t try to be sneaky and plant comments, don’t hire people to go out and say nice things about you and stay away from ghost writing. Be genuine and be real.
3. Be yourself. Readers can see through marketing talk. Be passionate about what you do and let that show through your personality. Let people see you as a person, not a mouthpiece.
4. Post frequently. It’s a lot of work but don’t post to your blog then leave it for two weeks. Readers won’t have a reason to follow you on Twitter or check your blog if they can’t expect new content regularly.
5. Add value. Share tips, tricks, and insights. People’s time is precious and they need to get something out of the time they spend with you. Make listening to you worth their time.
6. Respond. Answer questions, thank people even if it’s just a few words. Make it a two way conversation.
7. Listen to what others have to say. Appreciate suggestions and feedback, it will make what you do even better.
8. Learn from your mistakes. Don’t be afraid to say you were wrong and be quick to make changes when you are.
9. Be external. You don’t have to be 100% internally focused. Link to other blogs, videos, and news articles. Re-tweet what others have to say.
10. Have fun. If you don’t like what you are doing, others will notice it and won’t enjoy interacting with you.
By Stephanie Andre
RISMEDIA, October 7, 2010—With so much talk these days about social media, it’s easy to get overwhelmed and anxious about where to start. While using social media for business is a necessary solution in today’s competitive environment, it’s also important to make sure you use create and manage your social media platforms correctly.
Here are 10 tips from Kodak’s chief blogger:
1. Know what you are talking about. If you are going to work with social media, be involved in social media. Start your own Twitter account, Facebook page, read blogs and get engaged. That is the best way to understand the culture, tone, best practices, and protocol.
2. Always be transparent. When you are communicating in social media say who you are and who you work for. Don’t try to be sneaky and plant comments, don’t hire people to go out and say nice things about you and stay away from ghost writing. Be genuine and be real.
3. Be yourself. Readers can see through marketing talk. Be passionate about what you do and let that show through your personality. Let people see you as a person, not a mouthpiece.
4. Post frequently. It’s a lot of work but don’t post to your blog then leave it for two weeks. Readers won’t have a reason to follow you on Twitter or check your blog if they can’t expect new content regularly.
5. Add value. Share tips, tricks, and insights. People’s time is precious and they need to get something out of the time they spend with you. Make listening to you worth their time.
6. Respond. Answer questions, thank people even if it’s just a few words. Make it a two way conversation.
7. Listen to what others have to say. Appreciate suggestions and feedback, it will make what you do even better.
8. Learn from your mistakes. Don’t be afraid to say you were wrong and be quick to make changes when you are.
9. Be external. You don’t have to be 100% internally focused. Link to other blogs, videos, and news articles. Re-tweet what others have to say.
10. Have fun. If you don’t like what you are doing, others will notice it and won’t enjoy interacting with you.
Thursday, September 30, 2010
The good, the bad...the internet
I participate in many forms of social media (twitter, facebook, blogging, etc) and I try to be very careful about what I say online. There are many things I'd LOVE to say, but I know it's just not appropriate for EVERYone to see! Some times I see what other people post online and I just wish they'd think before they type. I'm kind of glad that we didn't have this much technology when I was growing up. Who knows what we would have written and of course regretted! I usually just see something stupid and ignore it, but today I saw something that I HAD to comment on.
A guy I graduated high school with had a VERY innappropriate, offense and just plain ignorant post today. Thankfully I was on the phone with a friend when I saw it so I had someone to rant to. (otherwise I would have just called until someone answered!). Not only was his post offense, but it wasn't in correct english making him looking even more ignorant. I won't post exactly what he said, but it was to the affect that he's not against gays, but they seem to be popping up everywhere and they should have their own state. SERIOUSLY!! I almost couldn't believe it. I KNEW I was going to defriend him, but I also felt like I had to comment. I let him know that I was appalled by what he wrote and couldn't beleive he posted it online. Then hit "remove from friends." He did response, but I had to get another friend to check it since I can no longer see his wall postings. He commented that he "wasn't gay bashing just that the population is growing." Yes, a lot of populations are growing! My friend also made a comment on how ignorant his status was. He's obviously an unhappy person (he always has negative status updates) and I am happy to not look at his updates anymore. I'm also happy and proud that my friend Shana and I both stood up to let him know how ignorant his post was. I hope others stand up as well!
Think before you type!
A guy I graduated high school with had a VERY innappropriate, offense and just plain ignorant post today. Thankfully I was on the phone with a friend when I saw it so I had someone to rant to. (otherwise I would have just called until someone answered!). Not only was his post offense, but it wasn't in correct english making him looking even more ignorant. I won't post exactly what he said, but it was to the affect that he's not against gays, but they seem to be popping up everywhere and they should have their own state. SERIOUSLY!! I almost couldn't believe it. I KNEW I was going to defriend him, but I also felt like I had to comment. I let him know that I was appalled by what he wrote and couldn't beleive he posted it online. Then hit "remove from friends." He did response, but I had to get another friend to check it since I can no longer see his wall postings. He commented that he "wasn't gay bashing just that the population is growing." Yes, a lot of populations are growing! My friend also made a comment on how ignorant his status was. He's obviously an unhappy person (he always has negative status updates) and I am happy to not look at his updates anymore. I'm also happy and proud that my friend Shana and I both stood up to let him know how ignorant his post was. I hope others stand up as well!
Think before you type!
Monday, September 27, 2010
Social Media Safety
I just got my current issue of "Real Eyes" from KCRAR (Kansas City Regional Association of Realtors). I won't lie, I usually just skim the paper and recycle it. Well, today a story on the front page caught my eye: "Social Media Safety for Real Estate Agents" As we all know, I LOVE social media...so I figured, it won't hurt to read what they have to say. I started to skim the article (ok, I went straight for the highlighted parts). They offered SIX suggestions:
1. There is no such thing as "privacy" on any of the social media websites. Ok, I know this. If it's on the net, it can probably be found.
2. Do not publicize your calendar or schedule. Got that too. If I do "say" what I'm doing in a day, it's pretty vague and I never give out times.
3. Know what information is in cyberspace about you. I've got a google alert sent up and get emails every time my name comes up in a new search (so I'll probably have a few today since I keep blogging). THEN is says: Go to websites such as www.123people.com and www.pipl.com just to get started. Well, OF COURSE I had to check them out! www.123people.com had my wrong address (perfect!) BUT www.pipl.com pulls from a ton of sites and had my current address! YIKES! That has ALREADY been fixed!!! (damn you www.spokeo.com)
4. Beware of location-based websites and programs. I admit it, I use FourSquare..but I try to use it safely!! I NEVER check in at my house and half the time I "check in" when I'm leaving a location. I think I'm still "at" Price Chopper according to FourSquare.
5. Know you can "block" followers. I know this and thankfully have no had to do it!
6. Be careful with photos of yourself and your listings. No glamour-shot type photos (criminals have a certain victim profile) and don't show valuables in the home. Check for both of these!
PLEASE PLEASE PLEASE go to the websites listed in #3 and check yourself. Make sure they DO NOT have your correct address. Also, set up a google alert with your name so you know when something new has appeared on the internet.
**On a side note, this DID come in handy when I started at 1154 Lill. Jen, the owner of Lill has set up an alert for 1145 Lill. I sent out a ton of media releases announcing I was a new sales rep in Kansas City. She got the google alert and was amazed by how many sites posted the information!
The internet can be used for good...don't let it be used for evil!
Good luck!!
Jodi
1. There is no such thing as "privacy" on any of the social media websites. Ok, I know this. If it's on the net, it can probably be found.
2. Do not publicize your calendar or schedule. Got that too. If I do "say" what I'm doing in a day, it's pretty vague and I never give out times.
3. Know what information is in cyberspace about you. I've got a google alert sent up and get emails every time my name comes up in a new search (so I'll probably have a few today since I keep blogging). THEN is says: Go to websites such as www.123people.com and www.pipl.com just to get started. Well, OF COURSE I had to check them out! www.123people.com had my wrong address (perfect!) BUT www.pipl.com pulls from a ton of sites and had my current address! YIKES! That has ALREADY been fixed!!! (damn you www.spokeo.com)
4. Beware of location-based websites and programs. I admit it, I use FourSquare..but I try to use it safely!! I NEVER check in at my house and half the time I "check in" when I'm leaving a location. I think I'm still "at" Price Chopper according to FourSquare.
5. Know you can "block" followers. I know this and thankfully have no had to do it!
6. Be careful with photos of yourself and your listings. No glamour-shot type photos (criminals have a certain victim profile) and don't show valuables in the home. Check for both of these!
PLEASE PLEASE PLEASE go to the websites listed in #3 and check yourself. Make sure they DO NOT have your correct address. Also, set up a google alert with your name so you know when something new has appeared on the internet.
**On a side note, this DID come in handy when I started at 1154 Lill. Jen, the owner of Lill has set up an alert for 1145 Lill. I sent out a ton of media releases announcing I was a new sales rep in Kansas City. She got the google alert and was amazed by how many sites posted the information!
The internet can be used for good...don't let it be used for evil!
Good luck!!
Jodi
Wednesday, September 8, 2010
Healthy Lifestyle
I have some many ideas swimming around in my head that I don't even know where to start this blog post! (surprising, I know!)
Most of my last updates have been Real Estate news and advice, but this is going to be more about me!
I feel like I've said this sentence many many times: "As many of you know, I love social media!" Hey, it's true, so I might as well keep saying it! It's funny b/c I didn't join twitter OR facebook for those reasons. I joined Facebook a few years ago to "spy" on my friends son. (He knew this and was instructed to "Friend" me). I of course quickly switched from myspace to facebook and fell in love. As for twitter, I can't remember the exact situation, but it was a deal I made with Wes. If he helped me with something or other, I would join twitter (he of course had to set me up). I too have grown to love twitter. I manage three twitter accounts (personal, 1154 Lill KC and Re/Max State Line) and have "connected" with a ton of great people!
My "connects" on twitter & facebook is what today's blog is really about! I follow a bunch of fitness experts, professionals and lovers on twitter. Some I follow on twitter and facebook. I started following fitbottomedgirl on twitter a while back, then joined their facebook fan page. A few weeks ago there was a post on the Fit Bottomed Girl facebook page about a weight loss documentary/challenge in the Kansas City area. I had NO idea that one of the founders was located in Kansas City! I decided to email for more information. After a few emails, I decided I'd interview for this challenge.
I met yesterday with Jessica Edwards, owner of The Energy Zone 151 who has teamed up with Jennipher Walters of Fit Bottomed Girls for this challenge. We chatted for a while about health, fitness and my weight loss issues (that's another blog entirely!). Long story short, I was sold on her ideas and willing to try something new! They approach weight loss on a personal level and try to customize an individual approach for each client to lose weight and feel better. SOLD. She's hoping to help my tummy issues, allergies (SCORE) and shakes I sometimes get when I'm hungry. I of course am not doing Jessica or her program justice (check out her website: www.energyzone151.net), but hopefully you get the general idea.
The actual "challenge" doesn't start until September 30th (the day before I leave for MEXICO), but I met with her today and we discussed a few things including upping my protein intake. Her ultimate goal is to increase my metabolism so that I can burn fat more efficiently. I'm hoping to get a few friends on board with this challenge as well. It will also include grocery & restaurant outings and cooking lessons! It sounds like it should be a BLAST!!!
I'll keep you posted on the status. I'm attending a "happy hour" next week at Energy Zone 151 to sample some of their fabulous shakes. I had some of the energy tea today and I can say I didn't hit my normal 2pm wall!
Most of my last updates have been Real Estate news and advice, but this is going to be more about me!
I feel like I've said this sentence many many times: "As many of you know, I love social media!" Hey, it's true, so I might as well keep saying it! It's funny b/c I didn't join twitter OR facebook for those reasons. I joined Facebook a few years ago to "spy" on my friends son. (He knew this and was instructed to "Friend" me). I of course quickly switched from myspace to facebook and fell in love. As for twitter, I can't remember the exact situation, but it was a deal I made with Wes. If he helped me with something or other, I would join twitter (he of course had to set me up). I too have grown to love twitter. I manage three twitter accounts (personal, 1154 Lill KC and Re/Max State Line) and have "connected" with a ton of great people!
My "connects" on twitter & facebook is what today's blog is really about! I follow a bunch of fitness experts, professionals and lovers on twitter. Some I follow on twitter and facebook. I started following fitbottomedgirl on twitter a while back, then joined their facebook fan page. A few weeks ago there was a post on the Fit Bottomed Girl facebook page about a weight loss documentary/challenge in the Kansas City area. I had NO idea that one of the founders was located in Kansas City! I decided to email for more information. After a few emails, I decided I'd interview for this challenge.
I met yesterday with Jessica Edwards, owner of The Energy Zone 151 who has teamed up with Jennipher Walters of Fit Bottomed Girls for this challenge. We chatted for a while about health, fitness and my weight loss issues (that's another blog entirely!). Long story short, I was sold on her ideas and willing to try something new! They approach weight loss on a personal level and try to customize an individual approach for each client to lose weight and feel better. SOLD. She's hoping to help my tummy issues, allergies (SCORE) and shakes I sometimes get when I'm hungry. I of course am not doing Jessica or her program justice (check out her website: www.energyzone151.net), but hopefully you get the general idea.
The actual "challenge" doesn't start until September 30th (the day before I leave for MEXICO), but I met with her today and we discussed a few things including upping my protein intake. Her ultimate goal is to increase my metabolism so that I can burn fat more efficiently. I'm hoping to get a few friends on board with this challenge as well. It will also include grocery & restaurant outings and cooking lessons! It sounds like it should be a BLAST!!!
I'll keep you posted on the status. I'm attending a "happy hour" next week at Energy Zone 151 to sample some of their fabulous shakes. I had some of the energy tea today and I can say I didn't hit my normal 2pm wall!
Tuesday, August 24, 2010
As many of you know, I LOVE social media! That includes facebook & twitter among others. I have a lot of my accounts "streamlined" so that I'm not retyping the same thing in a bunch of places. A few people see things double, but I have different friends/followers on facebook & twitter so it's worth it. Some days I'm not as good about catching up on my twitter feed as other days. I currently use tweetdeck to rtack my accounts (yes, I said accounts! I tweet for myself, 1154 Lill Kansas City and my office. I have heard good things about hootsuite but had issues last week setting it up so I'll have to try again. For now, I'm happy with tweetdeck.
Here is an article I got from Lowe's (again, one of my favorite emails of the day!!). It gives you another way to track your favorite tweets! There ARE companies out there that send deals via twitter!!
4 Twitter Tips that Will Keep You Texting
By Stephanie Andre
RISMEDIA, August 24, 2010—As a real estate professional, you’re on the go all the time. As such, things like SMS text messaging have probably become second nature to you. So why not use this same technology to keep up with Twitter too.
Here are four texting tips from Twitter on how to maximize its technology and your use of SMS:
Fast Follow. Anyone in the U.S. can receive Tweets on their phone even if they haven’t signed up for Twitter. This is a simple way for people to get information they care about in real-time. For example, let’s say you want to get Tweets from New York City’s office of emergency management (@NotifyNYC). Just text ‘follow NotifyNYC’ to 40404 in the US.
Try it out the next time you see a Twitter @username at a restaurant or store, on a billboard or on TV, or if you hear one mentioned on the radio. If you want to appear in a user’s followers list or start to get followers, you’ll need to create a Twitter account. You can SMS by texting ‘signup’ to Twitter at 40404.
Fast Following without creating an account is currently available only in the U.S., but we're working with carriers to bring it to other countries.
Set SMS alerts: From your computer, wherever you see a user on Twitter.com, you can hover over their name or avatar, and click on the phone icon that appears in the hovercard. Whenever they tweet, you'll get it as an SMS message on your phone.
It's just as easy to set alerts from your phone. Send ‘on [username]’ or ‘off [username]’ to 40404 in the U.S.
Tell Twitter to be quiet. Turn text messages on or off by sending ‘on’ or ‘off’ to Twitter. You can also go to our settings page if you want to turn off text message updates during a certain time period.
Keep up with the latest Tweet. If you text 'Get [username]’, that user’s most recent Tweet will be sent to your phone, even if you don’t follow them. There are a bunch of other fun commands you can use with Twitter on your phone.
Here is an article I got from Lowe's (again, one of my favorite emails of the day!!). It gives you another way to track your favorite tweets! There ARE companies out there that send deals via twitter!!
4 Twitter Tips that Will Keep You Texting
By Stephanie Andre
RISMEDIA, August 24, 2010—As a real estate professional, you’re on the go all the time. As such, things like SMS text messaging have probably become second nature to you. So why not use this same technology to keep up with Twitter too.
Here are four texting tips from Twitter on how to maximize its technology and your use of SMS:
Fast Follow. Anyone in the U.S. can receive Tweets on their phone even if they haven’t signed up for Twitter. This is a simple way for people to get information they care about in real-time. For example, let’s say you want to get Tweets from New York City’s office of emergency management (@NotifyNYC). Just text ‘follow NotifyNYC’ to 40404 in the US.
Try it out the next time you see a Twitter @username at a restaurant or store, on a billboard or on TV, or if you hear one mentioned on the radio. If you want to appear in a user’s followers list or start to get followers, you’ll need to create a Twitter account. You can SMS by texting ‘signup’ to Twitter at 40404.
Fast Following without creating an account is currently available only in the U.S., but we're working with carriers to bring it to other countries.
Set SMS alerts: From your computer, wherever you see a user on Twitter.com, you can hover over their name or avatar, and click on the phone icon that appears in the hovercard. Whenever they tweet, you'll get it as an SMS message on your phone.
It's just as easy to set alerts from your phone. Send ‘on [username]’ or ‘off [username]’ to 40404 in the U.S.
Tell Twitter to be quiet. Turn text messages on or off by sending ‘on’ or ‘off’ to Twitter. You can also go to our settings page if you want to turn off text message updates during a certain time period.
Keep up with the latest Tweet. If you text 'Get [username]’, that user’s most recent Tweet will be sent to your phone, even if you don’t follow them. There are a bunch of other fun commands you can use with Twitter on your phone.
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